http://www.speedingtimes.com ideas for automakers Tue, 27 Dec 2011 14:34:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.speedingtimes.com/archives/43#comment-6 Mark Burgess Tue, 27 Dec 2011 14:34:00 +0000 http://www.speedingtimes.com/?p=43#comment-6 The Saab brand is associated with design, performance and longevity. An alternative in a world of similar brands. Some very good ideas in this post and indeed, a brand worthy of saving. Yes, GM provided life support but at the same time, failed to market Saab (particularly in the US) while spending heavily to market brands like Saturn, Hummer and Pontiac -- brands that heavy marketing spend couldn't save. And, we know where they are now. The Saab brand deserves to survive! The Saab brand is associated with design, performance and longevity. An alternative in a world of similar brands. Some very good ideas in this post and indeed, a brand worthy of saving. Yes, GM provided life support but at the same time, failed to market Saab (particularly in the US) while spending heavily to market brands like Saturn, Hummer and Pontiac — brands that heavy marketing spend couldn’t save. And, we know where they are now. The Saab brand deserves to survive!

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